Farm Kids Soap
The business that made him the youngest person in Wisconsin to open one. He learned the craft from his grandmother, bought his own molds, and sold to real customers.
he builds the system underneath the result
An operator and systems thinker who starts, forms, and runs businesses. He is also an investor, a mentor, and a speaker, and a champion for mental health who builds from a place of honesty about what people actually carry.
Some people find their way to business later. Ayden started before most kids can spell the word.
Before he could really talk, Ayden was knocking on the neighbors’ doors trying to sell them their own landscaping rock, parents a step behind for supervision. The product was questionable. The instinct was not.
He created and sold his own soap, learning the craft from his grandmother, buying his own molds, and finding real customers. In doing it, he became the youngest person in the state of Wisconsin to open a business.
Lemonade stands. Candy sold out of his locker. Then real companies, formed and run, several of them tied to how people feel and how they show up. The same two questions every time: how does this actually work, and how do you build it so it keeps working without someone standing over it?
A BBA in Entrepreneurship, and currently pursuing an MAB with the Bolz Center. The same instinct as the six-year-old at the soap table, just with sharper tools.



When I was fifteen, my family took a trip to Glacier National Park. There, I performed CPR on my stepdad for over an hour. He did not survive.
For a long time after, I blamed myself. I felt alone, like no one was in my corner and there was no way out, and I plummeted.
What I do with that now is build. I create the companies I wish I could have reached for during the hardest stretch of my life, and I talk openly about mental health so the next person going through it knows they are not alone. That is where my commitment to authenticity comes from: I would rather be real about what people carry than pretend the hard parts away.
Be real. Be bold.the line I build by
If you are carrying something heavy, you are not alone. In the US, you can call or text 988 to reach the Suicide & Crisis Lifeline, any time, day or night.


Stories I’ve been featured in, contributed to, or written, on the businesses I’ve built and the work I care about.

I also speak regularly on entrepreneurship, operations, and mental health. Invite me to speak →
I mentor because someone was in my corner when it counted, and because the fastest way to build something that outlasts you is to build the people around you. I like being in a founder’s corner before the wins show up, when it’s still just an idea and a lot of doubt.
Away from the businesses, I’m an active hiker and a skier, on the water and on the slopes, and I spend my summers in a kayak. That’s the stuff that keeps me human, and usually where the next idea sneaks up on me.
And if money were no object? I’d spend a whole summer backpacking across Europe, wandering its remote villages and countryside. The slower and more off the map, the better.


A handful of the companies Ayden has started, formed, and run, from a six-year-old’s soap table to brands built around how people feel.
The business that made him the youngest person in Wisconsin to open one. He learned the craft from his grandmother, bought his own molds, and sold to real customers.
A natural essential oil and cosmetic brand. It reached the shelves of Festival Foods and the stage of Project Pitch It, and won pitch competitions along the way.
Skin care built beside a mental health mission. Its whole idea is to unmask: be real, be bold, and drop the performance. It has been featured on WISN 12.
Custom branding through scent. Signature aromas that give a space or a brand a feeling you remember, the way a hotel lobby has a scent you never forget.
Posts Ayden has written for the Rewired Dynamics blog.
Operations is the invisible machine behind every result, the handoffs, the ownership, the order things happen in. Ayden reads that machine. He notices where work quietly stalls, where responsibility blurs between two people who each assume the other has it, and where a repeatable process would replace a heroic last-minute effort.
He would rather fix the system once than fix the symptom ten times. That’s the same instinct that had him selling soap at six: find the thing that works, then build the structure that lets it keep working.
“If it only works because someone is holding it together, it isn’t built yet.”How Ayden reads an operation
Before: every decision, handoff, and approval routes through one person. It works, right up until they take a day off. And honestly? That person never really logs off.
This is the work I do at Rewired Dynamics as VP of Operations, building the systems and delivery that let the company scale beyond any one person, and it’s what I carry into schools and universities as executive team lead of RewiredEDU.
The parts of Rewired Dynamics I help run, and the education division I lead.
The Relational Intelligence company. I build the operations and systems that let it scale beyond any one person.
Visit Rewired Dynamics →The programs and platform that carry the work into whole organizations. The delivery I run day to day.
See Enterprise Forge →The same work, carried into schools and universities through GRiT. I lead it as executive team lead.
Visit RewiredEDU ↗Whether you’re starting, forming, or trying to get an operation to finally run on its own, or you want me to speak or mentor, that’s the conversation I like to have.
To make it easy, tell me: who you are, what you’re building or need, and how soon. The more specific, the faster I can actually help.